Transparency Obligations – Art. 50

Overview

Art. 50 obliges providers and deployers of certain AI systems to implement transparency measures. These obligations apply from 2 August 2026 and concern AI systems with limited risk.

Obligations

1. Disclose AI Interaction (Art. 50(1))

Providers of AI systems that directly interact with natural persons (chatbots, voice assistants) must ensure that those persons are informed that they are interacting with an AI.

Exception: Where this is obvious from the circumstances.

2. Label Synthetic Content (Art. 50(2))

Providers of AI systems that generate synthetic audio, image, video or text content must label the outputs in a machine-readable format as AI-generated.

3. Deepfake Disclosure (Art. 50(4))

Deployers who publish deepfakes must disclose that the content is AI-generated or AI-manipulated.

4. Emotion Recognition / Biometric Categorisation (Art. 50(3))

Deployers must inform affected persons and comply with GDPR obligations.

BAUER GROUP Implementation

Obligation	Relevance	Implementation
Disclose AI interaction	✅ Chatbots on customer websites	Notice: "You are communicating with an AI assistant"
Synthetic content	⚠️ AI-generated texts/images	Machine-readable labelling upon publication
Deepfakes	❌ Not a business area	—
Emotion recognition	❌ Not in use	—

Transparency Obligations – Art. 50 ​

Overview ​

Obligations ​

1. Disclose AI Interaction (Art. 50(1)) ​

2. Label Synthetic Content (Art. 50(2)) ​

3. Deepfake Disclosure (Art. 50(4)) ​

4. Emotion Recognition / Biometric Categorisation (Art. 50(3)) ​

BAUER GROUP Implementation ​